Personal branding means that you position yourself as a brand in your ideal market. You show yourself as a unique and authentic person to your ideal customer or target group. You make your talents, experiences and qualities visible and audible in order to establish yourself as a distinctive brand and as a personality. For example, you show who you are, what you stand for, what you are good at, what you specialize in and what you can do for someone.
The goal of a branding shoot? to increase the sale of your business and among other things, some beautiful portraits of you as an entrepreneur. It is also smart to create your own image bank. You can then use the photos taken during the branding shoot for your website, social media, newsletter and other communications.
